One March 19, 2010 the FDA issued a broad set of regulations directly restricting tobacco companies’ ability to advertise and promote their products. The regulations were issued following President Obama’s signing of the Family Smoking Prevention and Tobacco Control Act last June, which granted the FDA extensive authority to create such regulations. The landmark legislation negates the Supreme Court’s 2000 ruling in FDA v. Brown & Williamson Tobacco Corp., 529 U.S. 120, which held that, despite the dangers inherent in tobacco use, the FDA did not have the authority to promulgate regulations relating to the use or advertising of tobacco products.
Should we be concerned with whether a tobacco company’s free speech rights are being violated in an attempt to protect individuals, particularly children, from the harm of smoking? Although it is easy to see the public health arguments that are behind these speech restrictions, it requires a more in-depth look in order to see the dangers that such expansive regulations impose on freedom of expression.
Although it does have economic incentives, commercial speech is, nonetheless, speech. The main argument in support of the extensive restrictions on tobacco advertising is that such advertising reaches minors. However, in ensuring that this speech does not reach minors, the government is simultaneously banning speech that is largely intended for adults.

